Interface design has good importance designing website. It is the layer by which you want your users to take certain actions based on purpose of different page. Sometimes it is beneficial to analyze the
Performance of each interface design developed for different web pages which users have to go through to make finish conversion to know which pages is being complex or low performing. Regardless of purpose of page for which you are designing interface, there are certain things you should keep in mind and which are ideal. Below is the quick intro to those features.

You should not use trendy components or elements which can make your users confuse on what to do.

It should clearly reflect the purpose of web page.

Users require giving input or filling web forms, it must provide instant notification if wrong input or selection has made by them.

If you have integrated flash, animation or video, it should get loaded quickly.

Users don't like to see instruction like "Upgrade your Browser" or "Install latest version of Flash Player" so make sure all the elements of website works well with different version of browser which are popular among your users.

You can use some creative text, image buttons; small icons in interface which are light weighted which can get user engaged in process.