Create online presence of business by making simple website is not enough, the success of online business or business website is depend on the how much customers or quality traffic you get from the website which are may be converting to potential customer. For that you have to put quality content in your website about your services or about products which you provided.
 
The only way to fulfill all this things is optimize your website accordance search engine and try to make search engine friendly website design.

Here I gave some points which you should keep in mind for create search engine friendly website design.

Try to avoid more images and flash in your website design because search engine robots can't read images and flash on your site. Text content. Content rich site would help to increase visibility of website on search engine.
   
Keep file size small because small web pages take small time and load faster. If your site pages take more time in loading visitors feel it tedious work and go away from your site. You can optimize web page size by lean and semantic coding so that it can be read easily.

As I mention above images are not cache by search engine spider try to use alt tags which give info about images to search engine. For example if you put image for any of your product or services then try to put about that product or services in alt tag so search engine can read it.

Try to make descriptive and keyword rich title text of website which describe your business. Title of the page is most important for website and also for search engines so don't waste this peace of title by giving product name or by just writing welcome to our site. Try to use all main keywords in title.

Validate you site pages specially when you are using different versions and also use dome editors such as FrontPage which add some extra code in them. Try to make browser friendly website design which can display properly in each browser and also make it with proper W3C validation.

Now it's trend to have 2.0 or 3.0 designing. I have seen some of website they have just changes their design to full width look. we can see on web that, some of blogger, who use blogspot or wordpress, are moved to 2.0 designing. SEO Friendly web design is really an advantage to rank well on major search engines. But we should keep in mind that user friendly website is also a key to be success in online business competition.

SEO is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge - at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text.

Web design and SEO are two inseparable elements of an effective web design. The absence of any of these 2 elements can cause failure to deliver a good online presence for your business.