conversion and visitor good feedback depends on the color you have used in your website design. It should not have too much funky and too much simple. Branding, marketing, UX and user friendliness gives different criteria for selecting colors. Here I am outlining important specification for color selection as follow.
Type of Business/Website : Use of red or pink color in dating website is common case and green color for hospital industry. Web designer must have knowledge and sense on selection of color as per niche of the website.
Targeted Geo location : Use of specific colors may get bad impression on visitors of certain country. You should know your targeted audience location and color trends in that country or state.
Type of targeted audience : Too dark and funky colors can irritate people above 50 and too simple would get bad reputation from audience of age between 20 -30. Try to evaluate the age of audience website targets and according to that choose colors which satisfies all the range.
browser Friendly Colors : If your audience is distributed over all browser equally, there are range of colors which are supported by all browser. See if those color fulfill your design.
Printer Friendly Color : Business of printing cards, greeting and wall paper, you need to check whether specific color is supported by printing machine used by business or not.
Web color suggested for different site are very exact and precise.
Most companies use conventional colour structure which they put into practice continually all through their elements of marketing. Colours play a main role to developing the web design company.While developing a web page even just for business the alternatives of colours and its impacts on complete marketing should be taken into account. As we have mentioned that readers and customers would have particular objectives of web page after developing the brand.
Well, websites are designed in RGB and professional printing is done in CMYK. That means, you will surely have a color variation between what you see on your screen and the actual printed material.
If you need more information on this, check out this UK leaflet printing company called Print24. They have a huge selection of FAQ's about these things. That is where I got my knowledge from as well :D
Color selection of the web page is not an easy task. It affects the image of your business. Generally the blue color is suitable for business related websites like banks. The green color is the color of money which is suitable for finance related website. So color of your web page depends on your business.
You should also approach for wire frame design for increasing conversion rate. I suggest you to concentrate on user experience design and upon this do A-B testing for reaching till effective design.
Quote from: johndeniel on March 20, 2012, 10:31:42 AM
Color selection of the web page is not an easy task. It affects the image of your business. Generally the blue color is suitable for business related websites like banks. The green color is the color of money which is suitable for finance related website. So color of your web page depends on your business.
Yup i agree with you my dear color selection is not easy task.
This digs just a little deeper than most advice about color choice, but the tips listed here are pretty valid nonetheless. Still, there are some things that would be applicable no matter what country or target audience you are working with, and if you just know some of these basics you won't have to worry too much about color choice.
Color selection is the main important part of any type of web design. If you select High definition color so it may be effect on your website speed. But with use of good color website attraction increase. So i think color selection is essential part of websites.
Choosing an appropriate color combination in the website design process is considered one of the most important (yet often overlooked) elements in creating a successful website.You should take care about back ground color,Make your text black.Color should be relative to products being highlighted.Here are some colors where they should be used given below-----
a)Red--- is attractive and powerful and would go well for websites that are focused on products meant for children and also for inducing a visitor to take action with a "Book now", and/or "Reserve now". Red invokes emotion.
b)Orange--- is used in websites that promote food products. It is known to promote positive thinking and increase creativity. The color also appeals to the younger generation. Many technical companies use Orange.
c)Yellow---signifies cheerfulness and creativity. It appeals to children and is used in sites that promote leisure products. Yellow, however, can tend to strain the eyes and should be used as an accent color in most cases.
d)Green--- is pleasing to the human eye and is apt for tourism sites and sites that relate to nature. Green symbolizes prosperity and wealth. Green also invokes trust and is one of the most trendy / corporate colors.
e)Blue--- is a conservative color with incredibly high trust value and is known to relax the nervous system. It is suitable for sites offering high- tech products and also for diet products. Many people mistakenly use blue for text color. This should be avoided as it is not a standard color for the human eye to read with.
f)Black--- is useful for sites that relate to photography and art.
g)Purple--- is used in religious sites and vacation sites.