With growing mobile audience every year and invention of new gadgets, business marketers have started thinking of mobile marketing and effective mobile website through they can cover this growing audience. Especially for the business which provide products and services which require in daily life need to expose their business very quickly to these audience. If any users can easily get what he needs from browsing internet on mobile, he would not look further for any other places if you are offering stuff at best price. Below are some important tips for designing mobile website and factors needed to keep in mind.
Variation in screen size: We cannot define our audience with specific range of mobile handsets they are using. So have to keep in mind the general screen size of different mobile device and your web design should also reflect the changes as per different screen size.
Length of the Page which enables scrolling of the page: When it comes to designing mobile website, you must act smartly and have to add limited content and function which allows visitors recognize your brand from mobile. Add the things which is necessary instead of displaying all the content same as general website.
Analyze your visitor's behavior from previous data: It is good practice to analyze your visitor's behavior and action from data of your general websites. Parameters like their navigation, geo location, Operating system and all matrices which help you creating mobile website as your mobile visitors would also like to see the same concept in mobile website as well. According to this data, you should create a design and placement of certain function wisely which gives maximum benefits.
At the end Host your mobile website on sub domain of your main domain to make difference and manage your mobile website easily and must check for the mobile search engine optimization and make all the changes which are possible for mobile sites as well.
Thanks for the tips. It's very useful.