Is better content the key factor in turning traffic into revenue?

Not just better content but also unique, interesting and beneficial to your target users for them to be benefited in many ways.

A good option is quality content which will help to convert traffic into leads for your business.

More conversions almost always lead to more sales, while more traffic doesn't necessarily increase sales. That is why conversion is more important than traffic if you want to increase revenue. ... This is just one of three key reasons why conversion is more important than traffic.