Hlo Friends,
What is Black Hat SEO and White Hat SEO?
Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service.
White hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies
The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website's search engine ranking.
White hat SEO when you promote your product and services with google guide line and the result is google don't negative hit on your work. Black hat SEO means you broke the guideline or rule of google and the result is always negative for you. Seo is a slow process that's why to choose a right way.
It is a Good and Bad process of SEO! as simple as that!
Black hat seo techniques help to rank your keywords faster in search engines and generates more traffic in shorter time. But the methods followed are not supported by Google and hence your website can get penalized for following such techniques. White hat techniques are those that obey search engine guidelines and are helpful to rank keywords higher in search engines.