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What is Gateway And Doorway Pages In Seo..?

 Doorway Pages, also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for higher ranking when specific search queries are entered.

Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These can also funnel the users to intermediate pages that does not hold as much importance as the final webpage. Two common forms of doorway pages are cloaking and redirecting pages.

Doorway pages (bridge pages, portal pages, jump pages, gateway pages or entry pages) are web pages that are created for the deliberate manipulation of search engine indexes (spamdexing). ... Doorway pages that redirect visitors without their knowledge use some form of cloaking. This usually falls under Black Hat SEO.

Doorways are sites or pages created to rank for specific, similar search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination.

A gateway page, also known as a doorway page, is a webpage designed to rank highly for particular search queries that does not offer useful information to the searcher.