Differences between bounce rate and pogo sticking.

Pogo-Sticking refers to a search engine user clicking through to a site, and going back to the search results to click through to other pages. Where bounce rate is known as the percentage of visitors who visit a single page on your website and left quickly.

Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. It can be reduced by:

Good content update
Internal links
Easy navigation
Quick loading of webpage

Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back button.