What's a landing page in the website?

A landing page is a web page that appears when a visitor clicks on a PPC ad or a search engine result link. The home page of a website is not the only landing page; every page in a website has a purpose and is a potential search engine landing page.

Hi,
A landing page is the Web page on your website that someone "lands" on after clicking through from one of your campaigns (SEO, PPC, email, etc.).The more relevant your landing page is to someone's search query, the more likely it is to rank.

A landing page is a web page that appears when a visitor clicks on a PPC ad or a search engine result link. The home page of a website is not the only landing page; every page in a website has a purpose and is a potential search engine landing page.