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What Is Attribution In Google Analytics?

Started by ruhikhan, May 07, 2018, 03:18:57 AM

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Krina

#1
August 21, 2018, 01:14:38 AM
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints, that immediately precede sales or conversions.
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