What is Landing Page?

Landing page is a single web page that appears in response to clicking on a search engine optimized search results. The landing page is usually display directed sales copy that is a logical extension of the advertisement search result or link. Landing page is used for lead generation.

a web page which serves as the entry point for a website or a particular section of a website.

In marketing terms, a landing page is a distinct page on your website that's built for one single conversion objective. It's a page within your website built with a single actionable ask that facilitates the completion of that objective.

A landing page is a special page on your website that's built for one single conversion objective.

A landing page is also called a destination page, is the web page that visitors arrive at after they click the link on a search engine results page.

Landing pages were once the main focus of marketing efforts, so most websites would maintain a few for various campaigns in addition to a home page.