What is average CTR in Google AdWords?

The average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR.

the average click-through rate for search ads on Google is 1.91%. Whereas the average click-through rate for Google's display network is 0.35%.

The average click-through rate on AdWords paid search ads is about 2%.

The average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR. CTRs are going to be lower on the display network, which is why it's important to leverage enticing display creative.

The average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR. CTRs are going to be lower on the display network, which is why it's important to leverage enticing display creative.

Based on our huge stores of client data, we've determined that the average CTR across all industries in Google Ads is 1.91% on the search network and 0.35% on the display network.

Average CTR depends upon industry to industry normally Avg. CTR is 1.90% for all industry except finance and loan industry. 

The average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR. CTRs are going to be lower on the display network, which is why it's important to leverage enticing display creative.

The average click-through rate on AdWords paid search ads is about 2%. Anything thing above that is considered a good ctr.

The average CTR for Google Ads is 1.91% for search ads, and 0.35% for display ads, according to the latest research. Search ads tend to have higher click-through rates than display ads for two key reasons. First, these ads show up when people are actively searching for something.

Quote from: justin541 on November 17, 2021, 05:08:31 AM
The average CTR for Google Ads is 1.91% for search ads, and 0.35% for display ads, according to the latest research. Search ads tend to have higher click-through rates than display ads for two key reasons. First, these ads show up when people are actively searching for something.

average is 1.85 to 2.2

According to AccuraCast, the average CTR for ads in the search network varies dramatically by rank. Ads in rank one have an average CTR of 7.11%, while ads in rank nine only have a CTR of 0.55%.
The average click-through rate (CTR) is the ratio of clicks on your link to impressions your link makes. Since it is an average, it looks at the CTR of your overall campaign rather than for each individual keyword.

Google AdWords' average CTR is not set as it depends on numerous factors like industry, targeting, ad copy, and many other factors. However, in general, a good CTR is said to range between 2-5%, and a CTR lower than 1% is said to have poor performance. Also, CTR higher than 10% is exceptional.