In SEO Content & Backlinks both are major factor to rank website in Google SERPs and it will possible only when you follow the SEO guidelines while creating content and back-links.

If many high authority domain sites link to your website, the search engine can infer that content is worth linking to. So, earning these backlinks effects on the site's ranking. Both are important because "Content is the King" & "Backlinks" make strong to your website

Both content and backlinks are important for your website. Content helps to rank webpages higher whereas backlinks help to generate traffic and rank keywords in search engines.

Content comes under ON-Page and Backlinks comes under OFF-Page. Backlinks don't carry any potential if your content is weak, so one can say Content is more important - as they say CONTENT IS A KING!

Both are important. If you have quality content you get more shares and natural backlinks. ... But if you do not have a good content then you have to build backlinks yourself to rank it higher. Backlinks is important for ranking in search engines higher, backlinks also drive traffic to your web page.