Why can't I just add in ranking keywords to my content?

Hi Friend,
Simply adding a bunch of ranking keywords to your content is considered keyword stuffing, and Google will likely recognize and penalize those who engage in this black hat practice. When sites simply add ranking keywords to their content, they're not focusing on creating meaningful, quality content, which is what Google prioritizes above all else when it comes to ranking. Instead, keywords should be incorporated naturally and where appropriate.

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When sites simply add ranking keywords to their content, they're not focusing on creating meaningful, quality content, which is what Google prioritizes above all else when it comes to ranking.