How much does social media marketing cost? What's the ROI?

If you were measuring social media ROI by revenue, a simple formula to do that looks like this: Profit / total investment X 100 = social media ROI. As a social marketer, you already understand that social media brings value to your organization.

Hello Friends,

Social media is crucial to expanding business in the modern age. Creating the right strategy is key to getting results. Social media management is the other long-term cost associated with social media marketing. Management includes content calendars, scheduling, reviewing analytics and setting the strategy per platform.
ROI has its roots in business finance. Businesses use ROI to calculate the dollars-and-cents return on a dollars-and-cents investment.

ROI = (return – investment) / investment