Does making keywords bold affects rankings?

 Bolding keywords and key phrases may not have an impact on your page rankings but it will definitely help the readability and consumption of your content.

Bolding keywords and key phrases may not have an impact on your page rankings but it will definitely help the readability and consumption of your content.

No one can say that Bold text has an impact on rank. But it is sure that the bold text helps the readers to figure out everything easily.

Google cares about how users perceive a page. Bigger bolder text in prominent locations is weighted more for rankings. Recent SEO tests have shown that it doesn't matter if you use HTML tags like <h1> and <b> or whether you use CSS to style your text to the same effect.

Bold text is a powerful tool that can help improve your website's SEO and enhance the user experience. By using bold text strategically for headings, subheadings, and important information, you can improve readability, keyword optimization, click-through rates, and visual hierarchy.

Bold and italics DO NOT effect SEO except for secondary effects. The mark-up is relatively ignored and the text is weighted exactly the same as all the rest.

Bolded keywords might influence rankings as search engines could perceive them as more important, potentially giving them higher relevance. However, other factors also play a role, so it's just one aspect of many in SEO.

By bolding important keywords and phrases, you can signal to search engines which words are essential to your content. This can help improve your rankings for those keywords and increase your visibility in search results. However, it's important to use bold text sparingly and only emphasize the most critical keywords.