Short tail ?
Long tail?

Hello Friends,

Keyword targeting is using keywords relevant to your product or service on a website and ad copy to achieve a top listing in the search engines. Proper keyword research is vital to determine which keywords your business should be targeting.

The best keywords to target will be relevant to your content. Your keywords should be something that answers a question, solves a problem, otherwise helps a customer, or provides value to your target audience. Do they have a high search volume? Aim for keywords with a high search volume.