With advertising in PPC networks, you usually get some good information on how different things such as titles and URLs can improve click through. For one example study of this, check how small URL changes in PPC ads can increase CTR.

Here are some other things worth testing:

• Experiment using different call to action phrases.
• Show features and benefits in different ways.
• Split your keywords into new specific adgroups.
• Discover related phrases with keyword research tools.
• Build and optimize landing pages to match search keywords.

If you want to use PPC to advertise your website, you should choose unique URL's and Keyword that you used and the link must be go directly on your site to count as traffic or visitors. Every click on PPC can earn cash so you should put your link in social media and networking websites like Facebook or Twitter.

Yeah some time when we bugged of doing SEO and after a lots of effort we did not get site ranking. Then these option would might worked for our site.

Yes, its really necessary to check the url in ppc as its all paid campaigns so leads matter the most.

yeah testing and analysis is require in making better success in campaign. There are hundreds of new features which you can give a try for improving your CTR and conversion rate and Adword continuously introducing new features. There are certain features which provide advance control on money you have been spending after advertisement.