What is Product Listing Ads?

Product Listing Ads are cost per click (CPC) ads which online merchants purchase through AdWords. These ads appear on Google Search pages to the left, and top of results.

Google Shopping Ads, also called Product Listings Ads (PLAs), are an efficient and affordable way to drives sales for your business. PLAs help to capture customers at their moment of shopping intent due to their prominent placement on search results pages and their more visual format.