What is attribution in Google Analytics..?

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An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions.

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions.

An attribution is a set of rules, that establish how acknowledgment for sales & conversion is allocated to touch points in conversion paths.

Google Analytics attribution modeling allows users to determine the value of marketing channels (Paid or unpaid) that lead to a conversion. Attribution modeling allows businesses to view conversion paths and analyze marketing spend.

Thanks all for your excellent and very helpful reply:)