What Are Checklists Before Sending Email?

Your Top-to-Bottom Email Checklist: What to Include Before You Hit Send
1. Select your "from" name and "reply to" address
2. Highlight a benefit in your subject line
3. Choose an appropriate introduction
4. Write your main content
5. Present your call to action
6. Add your footer
7. Include a plain text version of your email
8. Perform a mobile-friendly check
9. Send your email through a spam checker
10. Test your email