What Is The Impact Of Quality Score On Cpc And Ad Position ?

Hi,
Ad rank is essentially a formula used to determine ad position that multiplies your Quality Score with your maximum cost-per click bid, or CPC. Higher ad rank results in better ad position, which, in turn, often results in higher click-through rates. High click-through rates, in turn, positively affect Quality Score.

An increase in quality score can lead to better ad rank, higher clickthrough rates, and cheaper clicks. Google determines quality score by evaluating three factors: expected clickthrough rate, ad relevance, and landing page experience. These three factors are rated either below average, average, or above average.

really use full information.

QS has a lot more influence on Ad Placement & it is so understood how it affects CPC too.