What is  Double Click for Publishers?

DoubleClick for Publishers (DFP) is an ad server that lets publishers sell and manage their own ads. In other words, if you own a website, you can sell an ad to the mechanic down the street and manage its price, schedule, delivery, and reporting through DFP.

Hi friends,
DFP which stands for DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices, games and much more.

DFP features include a central place, advanced forecasting, and revenue optimization. The central place is one page to analyze your traffic on all of your platforms. Advanced forecasting calculates how many impressions you will receive on each ad that you sell to advertisers. Revenue optimization uses Google AdSense and Ad Exchange which scans all networks to find where you get the most revenue for each ad impression.

DFP which stands for DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices, games and much more. ... Revenue optimization uses Google AdSense and Ad Exchange which scans all networks to find where you get the most revenue for each ad impression.

DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices, games and much more.