What is the Anchor text diversity?

You've probably heard of anchor text: the visible, clickable words used to link one page to another. It's the visible part of a hyperlink. Hopefully, you're using anchor text within internal and external links. You may even be using it in guest posts or outreach articles.

When someone refers to "anchor text" they are referring to the characters and words that are displayed when linking out to another website on the web.

Anchor Text Diversity is simple really. It is having a combination of anchors to the same page which do not all point to the same keywords.