What will you do to make a website search engine friendly?

Two key factors that make a website search engine-friendly are its content and user experience.

While optimising your content according to your keywords is important, search engine spiders also look for web pages that contain quality and helpful content. Search engine algorithms make sure that the page ranking under a certain key phrase contains relevant attributes to help users obtain the information they need without having to navigate the search results page after page.

Additionally, web usability is something search engines take into account. While you may have the best content, if they are too small to read or interpret, your website's search engine optimisation (SEO) is compromised. Your website should remain user-friendly and should convey the overall message of your brand effectively. Remember that users AND search engines cannot easily navigate an unorganised and poorly designed website.