What is PPC and CPC..?

Started by indiaastro, October 09, 2020, 11:19:01 AM


 PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program.


PPC- it stands for Pay Per Click, it is a type of online marketing campaign in which the advertiser pays a network an amount for each click of his/her ad.

CPC- it stands for Cost Per Click, it is the maximum amount that the advertizer pays a network when a visitor click his/her ad.


 PPC and CPC are two sides of the same coin. PPC is a specific marketing channel or approach, while CPC is a performance metric. In some cases, it's helpful to actually increase your cost per click if it will help you reach a more qualified audience or if it will help you rank above key competitors.


PPC, or pay per click, is an essential component of your marketing strategy that, when executed correctly, can increase your volume of top-of-funnel leads.
Once your campaign is up and running, it's important to measure the efficiency and relevancy of your ads to make sure they're effective – this is where CPC, or cost per click, comes in handy.
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PPC: Pay per click is an umbrella term which often refers to any form of online advertising. However, technically PPC describes the payment model where the advertiser pays an advertising platform whenever a user clicks on one of the ads.
CPC: Cost per click is both the metric that measures the cost of an actual ad click and the name of a specific bidding model. Similar to PPC, CPC is often used to refer to online advertising, but usually only when talking about ads that use the CPC bidding model.


PPC: pay per click is a technical strategy through you can promote/ advertise your product or service in which whenever your ad will get click you have to pay.

CPC: cost per click, is a part of PPC. You can say, it's a cost that you are paying for every click.


Basically, PPC and CPC are  facets of the equal coin. PPC is a selected advertising and marketing channel or method, whilst CPC is a overall performance metric. In some instances, it's beneficial to in reality increase your fee in keeping with click if it's going to help you attain a extra certified target audience or if it will help you rank above key competitors.

fee-according to-click on (CPC) bidding way which you pay for every click on to your commercials. CPC - it is the very best amount that you're willing to pay for a click on to your advert (except you're putting bid changes, or the use of stronger CPC).

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