What is an "Umbrella Keyword" in SEO?

Hi Friend,
An umbrella keyword is a keyword that fits many other different long tail keywords under its "umbrella".

For instance: search engine traffic is an umbrella keyword in relation to:

• Best search engine traffic
• 
  Search engine traffic for my business
• 
  Business leads and search engine traffic

While ranking for long tail keywords might be easier, umbrella keywords often have a great deal more search engine volume.

An umbrella keyword would be a keyword for which many long-tail variation keywords exist. In that sense it is a 'broad' term, the very opposite of a specific term.

An umbrella keyword would be a keyword for which many long-tail variation keywords exist. In that sense it is a 'broad' term, the very opposite of a specific term. If you would like to rank for an umbrella keyword, then you should make a page optimized for that keyword as a "parent" page in your site map.