What is Anchor Text Diversity?

Phrase match anchor text is a fantastic way to utilise your target keyword, without appearing spammy or unnatural. A typical phrase match anchor text includes the targeted keyword, along with other words to make a related phrase.

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Anchor text is the visible characters and words that hyperlink display when linking to another document or location on the web. Anchor text refers to the words that make up a link; they are the words that turn your mouse cursor into a finger-pointing hand. 'Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic.

Anchor Text Diversity is simple really. It is having a combination of anchors to the same page which do not all point to the same keywords.