Why is anchor text important to SEO?

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pranav1997

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Why is anchor text important to SEO?
« on: August 14, 2019, 04:48:56 AM »
Why is anchor text important to SEO?

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RH-Calvin

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Re: Why is anchor text important to SEO?
« Reply #1 on: August 16, 2019, 02:08:28 AM »
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.
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