Why is CTR important?

CTR is important in PPC marketing. A higher CTR means a higher Quality Score, which reduces your CPC and improves your ad rank. A remarkable CTR is not only the most important thing in AdWords, but it is also extremely important for other marketing channels.

Ad click through rates play an important role for it as well. The formula for calculating CTR is the same but the importance it holds for PPC is quite different than that for SEO. Basically, a higher CTR can improve the return on investment (ROI) for your PPC.

More Info: How to make your Marketing more effective

Click through rate is important because it gives you a good idea on how well your copy is working. If you have written a good ad, post, or email that really makes the prospect want to learn more then you will have a high click through rate. CTR stands for click through rate, and in the simplest form, it is the number of clicks an ad receives divided by the number of times the ad, ad unit, or page is viewed. In other words, it is the percentage of how many clicks an ad received.

To put it simply, the click-through rate is a telltale sign of the success of your marketing campaigns. By calculating how many people actually end up clicking on the ad after seeing it, it reveals the strength (or weakness) and the quality of your ad copy, imagery, positioning, and keywords.

CTR - Click Through Rate. Its major important thing Adwords and CPC, PPC.

Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad.

CTR is vital because it tells you the rate per click, but you should consider CPC cost per click as more critical.

CTR is important in PPC marketing. A higher CTR means a higher Quality Score, which reduces your CPC and improves your ad rank.

CTR is most important to drive traffic and get conversions on your website.