There are many traditional as well as online methods for getting leads, some of which are elaborated below,
Content Marketing:- Which involves sharing online blogs, videos, social media post etc. that attracts the customers and generate profitable interest in product and services. Content marketing increase sales, is economic and gives us the customers who are loyal.
Customer referral:- Customer referral is the best way to get good leads, because it’s the lead from satisfied customer and also you will trust it since you got the leads from your well known person.
SEO, SEM and PPC:- Some methods (in terms of lowest cost per acquisition) for an IT company or a service-based B2B company to generate leads is through pay per click (PPC) and search engine optimization (SEO). PPC and SEO are the most effective way to generate leads because when companies need IT services, they go to Google and search for IT companies to get the information. Search engine marketing (SEM) is promotion of websites through advertisements.
Cross Promotion:- Promoting our competitor with us, so that they too have trust on us and can promote us too.
Providing Useful content:- Providing the content that is useful to customer not the irrelevant info which can reduce the customer.
Social media marketing:- Marketing through LinkedIn, twitter, Facebook etc. which are the most visited sites by the customers.
Direct Mailing:- Most trusted way of marketing is direct marketing through mails. Just you should be careful that mails must not be dumped into spam.
There are even some tools which can give you the leads you are interested in which will simplify your work. Tools to get leads regardless your functional domain are,
- LeadLake
DiscoverOrg
VisitorTrack
Getsmartacre
Insideview
Relpro