When you create website for your business then it is most important to create it in such a way that attract visitors and keep them for a moment. If you have ordinary design without good navigation then your visitors will not get what you want to serve them and they will leave your site. So make your navigation in such way that user can easily get what they want. Make each services links on footer so user can go on specific services according their requirements.

Navigation provides an easy access to the live audience directly to your site. Some navigations provide dropdown so from there people easily access to the sub topics. It directly focuses to the user to jump elsewhere on the site through easy navigation. While you building an ecommerce site the navigation is really necessary to categorize your products. Somehow it helps to generate revenue.

People can enter a site through any other page, not just the homepage. Using other pages as entry points is achieved through search engines, links from other web sites or bookmarks. Users must easily find their way around a web site from every and any page. They should be able to reach the homepage from any page within the web site. Reaching all major site sections can only help them see more of the provided information
When using links which are non-conventional, clearly let the visitor know about that link.
Remember the 'three click rule' which most professional designers use. A visitor should be able to reach every page on your site within three clicks.
Have consistent navigation throughout the web site. For example, do not have the navigation system placed horizontally on one page and vertically on the left in another. An exception to this rule can be the homepage which can differ from all other pages.
Link to other articles in the site where possible. This means that these links will take you to other relevant articles in the site, encouraging visitors to read more.
There must always be a link to the Home Page, on every page. Home pages are generally the central station, where it connects to all the other areas and pages in the website.

Website navigation is one of the main and very important features of any quality website. Users always keep on those sites which have good navigation due to with good navigation they simply go on each page of your website.

When you are getting the website designed you can so easily get over involved with the look and feel of the site and overlook things such as:Menus,Footers,Sitemaps, Image links.
   

Hello.....
For being effective your site navigation should be easy and understandable,for this your navigate element should be designed very carefully.You should remember the targeted audience and purpose of site while designing your navigate element.Your navigate element should be linked properly because these navigate elements provide an easy way to user so that they can visit form one page to another page very easily....
Thnx....