How we reduce bounce rate of our site?

Give below some useful tips:-

1. Improve Your Content's Readability
2. Avoid Popups – Don't Disrupt the UX
3. Create a Compelling Call-to-Action
4. Improve Your Brand Storytelling
5. Keep Your Blog Fresh With the Right Content
6. Target Keywords With High-Value Traffic

Website must be user friendly
Content must be informative and up to the point
Avoid Popups
Page speed must be good.