What is the difference between Clicks and Visits?

It's easy to assume that a click and a visit are essentially one and the same thing. After all, when a user clicks on your ad, then visit your site.

However, there are some key differences to be aware of these two metrics.

Clicks

- This metric indicates the number of times users clicked on your ad.
- It's possible for a visitor to click on the same ad several times, which results in several clicks being recorded in Google Ads.
- A user can visit a site by clicking on an ad for the first time, but thereafter, they may visit via a bookmark URL.
- Google Ads tracks genuine clicks and filters out any invalid clicks that are generated within.

Visits

- This metric indicates the number of unique sessions associated with each site visitor.
- A visit made by a unique visitor is recorded only once in a single session in Google Analytics (session is 30 minutes).
- If visits come from ad clicks and bookmarks on different sessions, it can result in Google Analytics recording several visits that - - ---seemingly result from a single click.
- Google Analytics tracks visit and then displays all data without any filtering.

click means the no of times a person have clicked on you ad and visit means a person who have visit you site and have sped time surfing

A less known (and more confusing) fact about Ad Rank is that it plays a huge role in determining the actual cost-per-click that your competitors pay when someone clicks on their ads: Google charges Cost-per-click or CPC whenever someone clicks on your ad.

Click means a no of times it was clicked
visit means number of times a user has visit your site