Hello friends,

Why is my bounce rate so low?

Hi Friend,
Generally speaking, a low Bounce Rate means you are doing well and a high Bounce rate means there could be an issue with your website's design, usability, SEO/content or functionality.

A low bounce rate is not always a good thing. If you are seeing a site-wide bounce rate of under 20%, it may warrant further investigation. You should start by looking at landing page report within Google Analytics (found under Behavior > Site Content > Landing Pages) and look at which pages have a particularly high or low bounce rate.

You may find that the three issues detailed above will only be occurring on certain web pages, rather than site-wide. In fact, the only one that we normally expect to see site-wide is the duplicated Google Analytics tag.

While a low bounce rate is often desirable, it's all about context. If you are seeing lots of people landing on your contact page which contains your phone number, you would expect a high bounce rate as the reason for the visit can be satisfied with a single interaction.

1. Event Tracking Fires Automatically

2. Multiple Analytics Tags

3. Iframes