Hello friends,

What is PPC marketing for small businesses?

Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.

Pay Per Click (PPC) is a paid ad campaign that is used to derive traffic towards your website. Just search any keyword on google and in the results you will see at top some ads all of them are ppc ads.

Greater budget control
Reporting and visibility into results
No content required
Little to no barriers to entry