What is click-through rate (CTR), and how is it calculated?

CTR is a ratio that shows how many people are clicking on your ad after seeing it. It's calculated by dividing the number of clicks by the number of impressions. The total number of clicks divided by the total number of impressions = click-through rate.

A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing.

CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
Each of your ads and keywords have their own CTRs that you can see listed in your account.
A high CTR is a good indication that users find your ads helpful and relevant. CTR also contributes to your keyword's expected CTR, which is a component of Ad Rank. Note that a good CTR is relative to what you're advertising and on which networks.
You can use CTR to gauge which ads and keywords are successful for you and which need to be improved. The more your keywords and ads relate to each other and to your business, the more likely a user is to click on your ad after searching on your keyword phrase.

Quote from: steveATmadden on April 05, 2019, 01:19:40 AM
What is click-through rate (CTR), and how is it calculated?

CTR =CLICKS /IMPRESSIONS *100

Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad.

Click Through Rate is the ratio of the clicks to the impression and multiply by 100.


CTR = ( Clicks / Impression ) * 100